In recent years, TikTok has rapidly emerged as one of the most popular social media platforms worldwide, with its user base surpassing hundreds of millions and spanning across the globe. The success of TikTok can be attributed to its unique content format and user experience. Centered around short videos, TikTok allows users to shoot, edit, and share video clips ranging from 15 to 60 seconds. Users can showcase their talents, share life moments, and express their creativity and ideas through these videos. Additionally, TikTok has also become a significant platform for e-commerce businesses. Many brands and merchants leverage TikTok’s advertising and partnership opportunities to promote and sell their products. By publishing appealing advertisements or collaborating with popular TikTok creators, businesses can reach a vast user base and increase brand exposure and sales. Particularly during the pandemic, TikTok’s popularity soared even higher. With people confined to their homes, they turned to social media for entertainment and connection. TikTok’s short video format and diverse content provided a means for people to find leisure and engage with others. Consequently, both the user base and daily usage time witnessed a significant increase. TikTok’s success offers numerous chances to sellers. If you are interested in starting a TikTok shop to sell water bottles, you can leverage the platform’s immense reach and engagement. By creating compelling content featuring your water bottles, utilizing popular hashtags, and engaging with the TikTok community, you can effectively target and attract potential customers. The combination of TikTok’s vibrant user base and its e-commerce opportunities can provide a powerful platform to showcase and sell your products. And in this article, we will show you how to start your water bottle business trip on TikTok.
1. How popular TikTok is?
Before knowing what TikTok is and start your water bottle business on it, you should have an idea of its popularity. As a popular platform, TikTok owns a large number of fans around the world. Here we’ll show you some survey data about the usage of TikTok:
TikTok Development
- Within a year of its development, TikTok reached the milestone of 1 million daily views.
- com ranks 14th globally and 20th in the United States among all websites.
- TikTok is available in over 150 markets, supports over 35 languages, and is one of the most downloaded applications in over 40 countries/regions
TikTok Users
- According to Google’s internal data, nearly 50% of Generation Z is using TikTok and Instagram instead of Google for searches.
- As of 2023, TikTok has over 1.5 billion users and a total of 1 billion monthly active users.
- TikTok has 50 million active users daily, with the top 10 countries being the United States, Mexico, the United Kingdom, Canada, France, Brazil, Russia, Germany, Turkey, and Italy.
- Over half of the US populationaged 12 to 34 uses TikTok.
- 92%of TikTok users take action after watching videos on the app, including liking or sharing a post, following a brand, or researching and purchasing a product.
- Approximately 50%of TikTok users made a purchase after watching TikTok LIVE.
- One-thirdof TikTok users consider the app their preferred place to connect with brands.
- Internationally (excluding the US), an average of 60%of TikTok users state that they follow brands on TikTok, and an average of 52% say they search for products or shop on the platform.
- Currently, 42%of TikTok’s revenue comes from the United States.
TikTok Financial Statistics
- Users have spent $914.4 millionon TikTok, making it the highest-grossing non-gaming app globally.
- Customer lifetime spending on TikTok is estimated to have reached $6.3 billion.
- Consumer spending on TikTok has exceeded $2.5 billion.
2. What is TikTok shop?
Just as the name suggests, TikTok shop enable users to buy products on it directly. When you’re using TikTok, you may come across videos or live streams where people showcase and recommend products. These individuals are usually popular influencers or creators with a large following. They show you cool stuff like fashionable clothing, cosmetics, electronics or practical items and tell you how great these things are. If you like any of those products, you can actually buy them directly on TikTok. You don’t have to leave TikTok and go to other websites or apps to search for the products and place an order. With TikTok Shop, you can see these products right in the videos or live streams and simply click on a link or button to purchase them. It’s more convenient because you can browse and buy the things you like all within the same platform.
In a word, TikTok Shop allows users to shop while using TikTok without having to leave the app. Users can discover new products through influencer recommendations and make a purchase right away, making the whole shopping process easier and more fun. TikTok shop also offers sellers more opportunities to start business online.
3. Who can sell on TikTok shop?
Just as the name suggests, TikTok shop enable users to buy products on it directly. When you’re using TikTok, you may come across videos or live streams where people showcase and recommend products. These individuals are usually popular influencers or creators with a large following. They show you cool stuff like fashionable clothing, cosmetics, electronics or practical items and tell you how great these things are. If you like any of those products, you can actually buy them directly on TikTok. You don’t have to leave TikTok and go to other websites or apps to search for the products and place an order. With TikTok Shop, you can see these products right in the videos or live streams and simply click on a link or button to purchase them. It’s more convenient because you can browse and buy the things you like all within the same platform.
In a word, TikTok Shop allows users to shop while using TikTok without having to leave the app. Users can discover new products through influencer recommendations and make a purchase right away, making the whole shopping process easier and more fun. TikTok shop also offers sellers more opportunities to start business online.
4. How to start a TikTok shop for your business?
Most of people thinking about having their own TikTok shop probably are sellers. TikTok provides a seller center for e-commerce businesses to sell their products and sellers can link to TikTok Seller Center to go on further steps.
Step 1: Create an account and complete your basic information
If you don’t have a TikTok business account, please head to TikTok Seller Center to join and create one. During this process, you are required for filling in basic information: mobile number (with the option to choose the corresponding area code), mobile verification code, email address, email verification code, password (and confirm password). Additionally, kindly check the agreements, including the Merchant Services Agreement and Privacy Agreement.
Once you sign up, you can connect Seller Center to your feed manager through an official integration. This integration allows you to sync your catalog in one place. In the Seller Center console, you’ll find integrations with other popular e-commerce platforms like BigCommerce, reCommerce, or multichannel listing providers such as Linnworks. These connectors make it easier for you to transition onto the platform smoothly. During the registration process, you have two options: “Storefront transition to Shop” and “TikTok Shop Setup”. If you are individuals, please select “TikTok Shop Setup” to register as a TikTok seller and link your account to your shop.
Step 2: Upload related documents
First, gather the necessary documents, such as a driver’s license or passport (for individually owned businesses) or a business license (for corporations). Additionally, prepare proof of residency, which can be a utility bill or bank statement, and proof of business ownership, such as a certificate of incorporation.
Then, visit the TikTok Shop seller registration portal and fill out the application form with your personal and business information. Look for the option to upload the required documentation and attach scanned copies of your ID, proof of residency, and proof of business ownership. Take care to choose a name for your shop as instructed. Review all the details and documents before submitting the application for approval. Once submitted, TikTok Shop will review your application and documents, and if everything is in order, you should receive approval soon. Remember to consult the official TikTok Shop guidelines for the most up-to-date information.
Please note that the specific documentation requirements and process may change over time, so it’s essential to refer to the latest guidelines provided by TikTok or reach out to their support team for any clarifications or updates.
Step 3: Complete your bio
In your TikTok bio, describe your business and the products you offer. Use relevant keywords that potential customers might search for to optimize your visibility in TikTok’s search results.
Please note that the specific documentation requirements and process may change over time, so it’s essential to refer to the latest guidelines provided by TikTok or reach out to their support team for any clarifications or updates.
Step 4: Add your products
Once your account is set up and improved, you can add bulk water bottles to the TikTok shop. Here are what need your attention while adding products:
- High-quality visuals: Use attractive and clear images or videos that showcase water bottles
- Detailed descriptions: Provide accurate and informative descriptions for each water bottle, including features, specifications, and any unique selling points.
- Competitive pricing: Set competitive prices for wholesale water bottles to attract potential customers.
- Categorization and tagging: Properly categorize your water bottles and use relevant tags to enhance their discoverability.
Step 5: Get to know about TikTok community and For Your Page(FYP)
Understanding TikTok users and their preferences can lead to unexpected outcomes, just as spending time understanding what users like about water bottles can. By immersing yourself in the TikTok community, particularly by exploring the For You page (FYP) and Discover page, you can gain valuable insights into popular TikTok trends. However, it is crucial to go beyond these overarching trends and focus on the hashtags and subcultures relevant to your specific customer profile. For instance, if you run an online water bottle store targeting outdoor enthusiasts, delving into the #waterbottletok subculture can provide insights into the specific features and qualities that resonate with this audience. By tailoring your content to their preferences, showcasing the durability, insulation capabilities, and ergonomic designs of your water bottles, and engaging with the community through discussions and collaborations, you can establish your brand as a trusted authority and attract a loyal following.
Step 6: Understand different channels to sell your water bottles
TikTok provides sellers three effective methods to sell their products: product showcase, feed video and live stream. Proper usage of these channels will promote your water bottle sales.
- Feed videos: These are brief content pieces showcasing a specific product, accompanied by a small shopping cart symbol. By clicking on this symbol, viewers gain access to a product page resembling those found on popular e-commerce platforms like Amazon or eBay. On this page, customers can explore comprehensive product information and reviews. They are then provided with the option to effortlessly proceed with their purchase by selecting either “add to cart”or “buy now.”
- Product showcase: When users visit your profile page to delve into your content further, product showcase videos will be displayed. These videos showcase all the water bottles listed on your TikTok Shop account, allowing viewers to explore details and proceed with the checkout process. This provides users with an opportunity to thoroughly discover the features of water bottles and make a purchase directly from your profile page.
- Live streams: Live streams serve as a highly effective tool for water bottle promotion, offering various possibilities such as collaborating with creators or personally demonstrating your products. These live videos enable you to establish a direct connection with your audience and pin your products on their home screen. This pinning feature allows viewers to click on the products and navigate to your product page, where they can access more details or proceed with the checkout process. By leveraging live streams, you can engage your audience in real-time and provide them with an interactive and immersive experience to promote your water bottle sales effectively.
Step 7: Create interesting and attractive contents
TikTok is all about engaging and entertaining content. Interesting video contents help you get more traffic, which is very important for a shop’s sales. Here we gather several points for your better video production:
- Be authentic and genuine: Showcase your water bottles in a way that feels natural and authentic to your brand.
- Leverage trends and challenges: Participate in popular TikTok trends and challenges, incorporating your water bottles
- Use music and effects: Add music, filters, and effects to make your videos more engaging and visually appealing.
5. How to promote water bottles for your TikTok shop?
The ultimate goal of setting up a TikTok shop is to make profits by selling water bottles on it. And here we gather three main promotional ideas for your reference:
- Collaborate with influencers: Partner with relevant influencers to showcase and promote your water bottles to their followers.
- Utilize TikTok ads: Explore TikTok’s advertising options to reach a wider audience and target specific demographics.
- Engage with comments and messages: Respond to comments and direct messages from users interested in your water bottlesto build customer relationships and address inquiries.
Remember, building a successful TikTok shop takes time and effort. Consistently create high-quality content, engage with your audience, and adapt your strategies based on the platform’s evolving trends and features.
6. Conclusion
No matter what you sell, the quality of products always come first. Searching for experienced manufacturers or suppliers is indeed a valuable approach to ensure the quality of your products. Look for well-known manufacturers that specialize in producing water bottles. These companies often have a reputation for delivering high-quality products. You can find such manufacturers through online research, industry trade directories, or by attending trade shows and exhibitions. Besides, experienced wholesale suppliers can provide you with a wide range of water bottle options. They source products directly from manufacturers and offer them at competitive prices. Look for suppliers with positive reviews, a good track record, and a commitment to quality control.
KingStar is a trustworthy and well-established water bottle manufacturer with a wealth of experience. We pride ourselves on supplying high-quality water bottles that meet stringent standards. In addition to our ready-to-use options, we also offer customization services to cater to specific requirements. If you are a shop owner on TikTok and want more information, please contact us!
Want to source a reliable custom water bottle manufacturer? You are at the right place. KingStar is a leading wholesale custom water bottle manufacturer providing one-stop ODM/OEM manufacturing service from design to global shipping.